"Hi I'm a Mac"

I tolerated the new Mac ads. I thought there were a bit stereotypical, especially the PC freezing up one.

But the box one just made me want to scream. Today's Macs as soon as you turn them on and get the user information in them run a program called Software Update. This is to download the latest security updates, program updates, etc. It doesn't use the word, but it's basically "drivers".

I'd call it deceptive advertising.